One of the main reasons for many social evils of our country is lack of awareness about causes, consequences and what can be done at individual or community level. Also, the poor and marginalised are not aware of rights and entitlements. Maasahayam would focus on creating mass awareness on the identified issues and play a crucial role in promoting social change. The issues we would focus on include Child Labour, HIV/AIDS, Sanitation, Clean and Green Environment, Child Rights etc. Maasahyam would reach out to schools, communities and engage existing SHGs and Community-based Organisations (CBOs) for awareness generation. Behaviour change is crucial at individual and family level to make a shift from old practices to new practices that promote health and well-being. Maasahayam would focus on triggering such behaviour change among the parents and communities of our children.